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\"Cartoon<\/figure>\n<\/div>\n

\u7406\u89e3PEST\u6846\u67b6 \ud83e\udded<\/h2>\n

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\u8a72\u7e2e\u5beb\u4ee3\u8868\uff1a<\/p>\n

    \n
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      \n
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        \n
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        • \u4eba\u53e3\u7d71\u8a08\uff1a<\/strong>\u4eba\u53e3\u662f\u5426\u6b63\u5728\u8001\u5316\uff1f\u662f\u5426\u6709\u5e74\u8f15\u4eba\u53e3\u7206\u767c\uff1f\u4f8b\u5982\uff0c\u5c08\u6ce8\u65bc\u9000\u4f11\u898f\u5283\u7684\u65b0\u5275\u4f01\u696d\u5728\u4eba\u53e3\u8001\u5316\u7684\u793e\u6703\u4e2d\u66f4\u5177\u512a\u52e2\u3002<\/li>\n
        • \u6587\u5316\u50f9\u503c\uff1a<\/strong> \u67d0\u4e9b\u6587\u5316\u91cd\u8996\u96b1\u79c1\uff0c\u800c\u53e6\u4e00\u4e9b\u5247\u91cd\u8996\u9023\u63a5\u6027\u3002\u793e\u4ea4\u5a92\u9ad4\u61c9\u7528\u7a0b\u5f0f\u5fc5\u9808\u8207\u7576\u5730\u95dc\u65bc\u8cc7\u6599\u5171\u4eab\u548c\u4e92\u52d5\u7684\u898f\u7bc4\u4fdd\u6301\u4e00\u81f4\u3002<\/li>\n
        • \u751f\u6d3b\u65b9\u5f0f\u7684\u6539\u8b8a\uff1a<\/strong> \u9060\u7a0b\u5de5\u4f5c\u7684\u8208\u8d77\u6539\u8b8a\u4e86\u8fa6\u516c\u7528\u54c1\u7684\u9700\u6c42\u3002\u5c0d\u5065\u5eb7\u7684\u95dc\u6ce8\u589e\u52a0\u5f71\u97ff\u4e86\u98df\u54c1\u548c\u5065\u8eab\u5e02\u5834\u3002<\/li>\n
        • \u6559\u80b2\u7a0b\u5ea6\uff1a<\/strong> \u6559\u80b2\u7a0b\u5ea6\u8f03\u9ad8\u901a\u5e38\u8207\u8907\u96dc\u6280\u8853\u7684\u5feb\u901f\u63a1\u7528\u76f8\u95dc\u3002\u5982\u679c\u60a8\u7684\u7522\u54c1\u9700\u8981\u8f03\u9ad8\u7684\u6280\u8853\u7d20\u990a\uff0c\u76ee\u6a19\u5e02\u5834\u5fc5\u9808\u5177\u5099\u8db3\u5920\u7684\u6559\u80b2\u6c34\u5e73\u4ee5\u4f7f\u7528\u5b83\u3002<\/li>\n<\/ul>\n

          \u7814\u7a76\u793e\u6703\u56e0\u7d20\u901a\u5e38\u6d89\u53ca\u5206\u6790\u4eba\u53e3\u666e\u67e5\u6578\u64da\u548c\u8da8\u52e2\u5831\u544a\u3002\u95dc\u6ce8\u904e\u53bb\u4e94\u5e74\u4e2d\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u8b8a\u5316\u3002\u5982\u679c\u67d0\u9805\u8da8\u52e2\u6b63\u5728\u4e0b\u964d\uff0c\u60a8\u7684\u65b0\u5275\u516c\u53f8\u53ef\u80fd\u6b63\u5728\u6c99\u5730\u4e0a\u5efa\u69cb\u3002<\/p>\n

          \u6280\u8853\u56e0\u7d20\uff1a\u57fa\u790e\u8a2d\u65bd\u8207\u5275\u65b0 \ud83d\udce1<\/h2>\n

          \u6280\u8853\u5c64\u9762\u6db5\u84cb\u4f01\u696d\u904b\u71df\u7684\u74b0\u5883\uff0c\u5305\u62ec\u7814\u767c\u6d3b\u52d5\u3001\u81ea\u52d5\u5316\u3001\u6280\u8853\u6fc0\u52f5\u4ee5\u53ca\u6280\u8853\u8b8a\u5316\u7684\u901f\u5ea6\u3002\u5c0d\u65bc\u73fe\u4ee3\u65b0\u5275\u516c\u53f8\u800c\u8a00\uff0c\u6b64\u56e0\u7d20\u901a\u5e38\u662f\u52d5\u614b\u6027\u6700\u9ad8\u7684\u3002\u6280\u8853\u53ef\u4ee5\u662f\u63a8\u52d5\u8005\uff0c\u4e5f\u53ef\u4ee5\u662f\u7834\u58de\u8005\u3002<\/p>\n

          \u5c08\u6ce8\u65bc\u9019\u4e9b\u6280\u8853\u8981\u7d20\uff1a<\/p>\n

            \n
          • \u57fa\u790e\u8a2d\u65bd\uff1a<\/strong> \u7db2\u969b\u7db2\u8def\u9023\u63a5\u662f\u5426\u8db3\u5920\u652f\u6301\u60a8\u7684\u7522\u54c1\uff1f\u5728\u5bec\u983b\u54c1\u8cea\u5dee\u7684\u5730\u5340\uff0c\u4e32\u6d41\u670d\u52d9\u7121\u6cd5\u7a69\u5b9a\u904b\u4f5c\u3002<\/li>\n
          • \u6280\u8853\u63a1\u7528\uff1a<\/strong> \u6d88\u8cbb\u8005\u63a1\u7528\u65b0\u6280\u8853\u7684\u901f\u5ea6\u6709\u591a\u5feb\uff1f\u5982\u679c\u60a8\u63a8\u51fa\u57fa\u65bc\u65b0\u5354\u5b9a\u7684\u7522\u54c1\uff0c\u8acb\u78ba\u4fdd\u751f\u614b\u7cfb\u7d71\u80fd\u5920\u652f\u63f4\u5b83\u3002<\/li>\n
          • \u81ea\u52d5\u5316\uff1a<\/strong> \u81ea\u52d5\u5316\u80fd\u5426\u964d\u4f4e\u60a8\u7684\u71df\u904b\u6210\u672c\uff1f\u65b0\u5275\u516c\u53f8\u5fc5\u9808\u5584\u7528\u6280\u8853\uff0c\u5728\u4e0d\u76f8\u61c9\u589e\u52a0\u4eba\u529b\u7684\u60c5\u6cc1\u4e0b\u9ad8\u6548\u64f4\u5f35\u3002<\/li>\n
          • \u5c08\u5229\u8207\u667a\u6167\u8ca1\u7522\uff1a<\/strong> \u662f\u5426\u5b58\u5728\u963b\u7919\u60a8\u6280\u8853\u7684\u73fe\u6709\u5c08\u5229\uff1f\u78ba\u4fdd\u81ea\u7531\u904b\u4f5c\u662f\u9a57\u8b49\u904e\u7a0b\u4e2d\u7684\u95dc\u9375\u74b0\u7bc0\u3002<\/li>\n<\/ul>\n

            \u9a57\u8b49\u6280\u8853\u5c64\u9762\u4e5f\u610f\u5473\u8457\u7406\u89e3\u7af6\u722d\u683c\u5c40\u3002\u5982\u679c\u7af6\u722d\u5c0d\u624b\u5df2\u7d93\u89e3\u6c7a\u4e86\u67d0\u9805\u6280\u8853\u96e3\u984c\uff0c\u60a8\u5fc5\u9808\u6c7a\u5b9a\u662f\u7e7c\u7e8c\u5275\u65b0\u9084\u662f\u8f49\u5411\u5176\u4ed6\u65b9\u5411\u3002<\/p>\n

            \u9010\u6b65\u9a57\u8b49\u6d41\u7a0b \ud83d\udd0d<\/h2>\n

            \u5c07PEST\u5206\u6790\u61c9\u7528\u65bc\u65b0\u5275\u69cb\u60f3\u4e26\u975e\u4e00\u6b21\u6027\u4efb\u52d9\uff0c\u800c\u662f\u4e00\u500b\u96a8\u8457\u4f01\u696d\u767c\u5c55\u4e0d\u65b7\u6f14\u9032\u7684\u8fed\u4ee3\u904e\u7a0b\u3002\u9075\u5faa\u4ee5\u4e0b\u6b65\u9a5f\uff0c\u5c07PEST\u6574\u5408\u9032\u60a8\u7684\u9a57\u8b49\u5de5\u4f5c\u6d41\u7a0b\u3002<\/p>\n

            1. \u5b9a\u7fa9\u7bc4\u570d<\/h3>\n

            \u5728\u6536\u96c6\u8cc7\u6599\u4e4b\u524d\uff0c\u5148\u78ba\u5b9a\u5206\u6790\u7684\u7bc4\u570d\u3002\u60a8\u662f\u5168\u7403\u767c\u884c\u9084\u662f\u672c\u5730\u767c\u884c\uff1f\u672c\u5730\u65b0\u5275\u516c\u53f8\u9700\u8981\u6df1\u5165\u7814\u7a76\u5e02\u653f\u653f\u6cbb\uff0c\u800c\u5168\u7403\u516c\u53f8\u5247\u5fc5\u9808\u8a55\u4f30\u570b\u969b\u8cbf\u6613\u6cd5\u898f\u3002\u660e\u78ba\u754c\u5b9a\u5730\u7406\u5340\u57df\u8207\u7522\u696d\u9818\u57df\u3002<\/p>\n

            2. \u6536\u96c6\u8cc7\u6599\u4f86\u6e90<\/h3>\n

            \u5f9e\u53ef\u9760\u4f86\u6e90\u6536\u96c6\u8cc7\u8a0a\u3002\u907f\u514d\u4f7f\u7528\u500b\u4eba\u7d93\u9a57\u3002\u5c0b\u627e\u653f\u5e9c\u5831\u544a\u3001\u7522\u696d\u767d\u76ae\u66f8\u548c\u7d93\u6fdf\u9810\u6e2c\u3002\u5efa\u7acb\u4e00\u500b\u4e2d\u592e\u6587\u4ef6\u4f86\u5132\u5b58\u9019\u4e9b\u8cc7\u6599\u3002\u60a8\u4e0d\u9700\u8981\u6602\u8cb4\u7684\u8edf\u9ad4\u4f86\u7d44\u7e54\u8cc7\u6599\uff1b\u7d50\u69cb\u5316\u7684\u8a66\u7b97\u8868\u6216\u6587\u4ef6\u5373\u53ef\u6709\u6548\u904b\u4f5c\u3002<\/p>\n

            3. \u5206\u6790\u6bcf\u4e00\u9805\u56e0\u7d20<\/h3>\n

            \u9010\u4e00\u5206\u6790P-E-S-T\u5404\u985e\u5225\u3002\u91dd\u5c0d\u6bcf\u4e00\u9805\u56e0\u7d20\uff0c\u5217\u51fa\u6f5b\u5728\u5a01\u8105\u8207\u6a5f\u6703\u3002\u52d9\u5fc5\u5177\u9ad4\u3002\u4e0d\u8981\u53ea\u5beb\u300c\u7d93\u6fdf\u826f\u597d\u300d\uff0c\u800c\u61c9\u5beb\u300c\u5931\u696d\u7387\u4f4e\uff0c\u96f6\u552e\u696d\u6d88\u8cbb\u8005\u652f\u51fa\u80fd\u529b\u63d0\u5347\u300d\u3002\u80fd\u91cf\u5316\u6642\u76e1\u91cf\u91cf\u5316\u3002<\/p>\n

            4. \u7d9c\u5408\u767c\u73fe<\/h3>\n

            \u5c07\u8cc7\u6599\u6574\u5408\u6210\u6558\u4e8b\u3002\u5404\u56e0\u7d20\u662f\u5426\u4e00\u81f4\uff1f\u4f8b\u5982\uff0c\u82e5\u7d93\u6fdf\u5f37\u52c1\uff08\u7d93\u6fdf\u56e0\u7d20\uff09\uff0c\u4f46\u6cd5\u898f\u8da8\u56b4\uff08\u653f\u6cbb\u56e0\u7d20\uff09\uff0c\u5247\u8a0a\u865f\u6df7\u96dc\u3002\u8b58\u5225\u53ef\u80fd\u5c0e\u81f4\u4e8b\u696d\u592d\u6298\u7684\u95dc\u9375\u98a8\u96aa\u3002\u9019\u4e9b\u5c07\u6210\u70ba\u60a8\u9700\u8981\u9a57\u8b49\u7684\u6838\u5fc3\u5047\u8a2d\u3002<\/p>\n

            5. \u9a57\u8b49\u5047\u8a2d<\/h3>\n

            \u5c07\u60a8\u7684PEST\u5206\u6790\u7d50\u679c\u8f49\u5316\u70ba\u53ef\u6e2c\u8a66\u7684\u5047\u8a2d\u3002\u5982\u679c\u60a8\u8a8d\u70ba\u793e\u6703\u8da8\u52e2\u6709\u5229\u65bc\u60a8\u7684\u7522\u54c1\uff0c\u5c31\u9032\u884c\u554f\u5377\u8abf\u67e5\u3002\u5982\u679c\u60a8\u64d4\u5fc3\u7d93\u6fdf\u8870\u9000\uff0c\u5247\u5728\u4e0d\u540c\u60c5\u5883\u4e0b\u6a21\u64ec\u73fe\u91d1\u6d41\u3002\u9019\u80fd\u5f4c\u88dc\u5206\u6790\u8207\u884c\u52d5\u4e4b\u9593\u7684\u5dee\u8ddd\u3002<\/p>\n

            \u5c07PEST\u8207\u5176\u4ed6\u6846\u67b6\u6574\u5408 \ud83d\udd17<\/h2>\n

            PEST\u5206\u6790\u5f88\u5c11\u55ae\u7368\u4f7f\u7528\u3002\u5b83\u8207\u5176\u4ed6\u6230\u7565\u5de5\u5177\u642d\u914d\u4f7f\u7528\u6642\u6548\u679c\u5c24\u4f73\uff0c\u80fd\u63d0\u4f9b\u4f01\u696d\u74b0\u5883\u7684\u5168\u9762\u8996\u89d2\u3002\u7d50\u5408\u591a\u7a2e\u65b9\u6cd5\u53ef\u6e1b\u5c11\u76f2\u9ede\u3002<\/p>\n

              \n
            • SWOT\u5206\u6790\uff1a<\/strong>\u5229\u7528PEST\u4f86\u8b58\u5225SWOT\u77e9\u9663\u4e2d\u7684\u6a5f\u6703\u8207\u5a01\u8105\u3002\u5167\u90e8\u512a\u52e2\u8207\u5f31\u9ede\u5247\u4f86\u81ea\u65bc\u60a8\u81ea\u8eab\u7684\u516c\u53f8\u5be9\u8a08\u3002<\/li>\n
            • \u7cbe\u76ca\u756b\u5e03\uff1a<\/strong>\u5229\u7528\u793e\u6703\u8207\u6280\u8853\u56e0\u7d20\u7684\u6d1e\u5bdf\uff0c\u586b\u88dc\u7cbe\u76ca\u756b\u5e03\u4e2d\u7684\u300c\u554f\u984c\u300d\u8207\u300c\u89e3\u6c7a\u65b9\u6848\u300d\u90e8\u5206\u3002<\/li>\n
            • \u6ce2\u7279\u4e94\u529b\u5206\u6790\uff1a<\/strong>PEST\u89e3\u91cb\u5b8f\u89c0\u74b0\u5883\uff0c\u800c\u6ce2\u7279\u4e94\u529b\u5247\u5206\u6790\u5fae\u89c0\u7522\u696d\u7af6\u722d\u3002\u540c\u6642\u4f7f\u7528\u5169\u8005\u53ef\u7372\u5f97\u5b8c\u6574\u7684\u5716\u50cf\u3002<\/li>\n<\/ul>\n

              \u900f\u904e\u758a\u52a0\u9019\u4e9b\u6846\u67b6\uff0c\u78ba\u4fdd\u5916\u90e8\u5206\u6790\u80fd\u6307\u5c0e\u5167\u90e8\u7b56\u7565\u3002\u9019\u53ef\u907f\u514d\u5e38\u898b\u932f\u8aa4\u2014\u2014\u70ba\u4e00\u500b\u4e0d\u5b58\u5728\u7684\u5e02\u5834\u6253\u9020\u512a\u79c0\u7522\u54c1\u3002<\/p>\n

              \u61c9\u907f\u514d\u7684\u5e38\u898b\u9677\u9631 \u26a0\ufe0f<\/h2>\n

              \u5373\u4f7f\u64c1\u6709\u7a69\u56fa\u7684\u6846\u67b6\uff0c\u5206\u6790\u968e\u6bb5\u4ecd\u53ef\u80fd\u51fa\u932f\u3002\u8acb\u7559\u610f\u9019\u4e9b\u5e38\u898b\u932f\u8aa4\uff0c\u4ee5\u78ba\u4fdd\u60a8\u7684\u9a57\u8b49\u6e96\u78ba\u7121\u8aa4\u3002<\/p>\n

                \n
              • \u904e\u5ea6\u6cdb\u5316\uff1a<\/strong>\u4e0d\u8981\u5c07\u5168\u7403\u6578\u64da\u5957\u7528\u65bc\u672c\u5730\u5e02\u5834\u3002\u77fd\u8c37\u7684\u8da8\u52e2\u53ef\u80fd\u4e0d\u9069\u7528\u65bc\u9109\u6751\u5730\u5340\u3002\u8acb\u4fdd\u6301\u7bc4\u570d\u7684\u76f8\u95dc\u6027\u3002<\/li>\n
              • \u5ffd\u8996\u6578\u64da\u7684\u5373\u6642\u6027\uff1a<\/strong>\u7d93\u6fdf\u8207\u653f\u6cbb\u74b0\u5883\u8b8a\u5316\u8fc5\u901f\u3002\u4f9d\u8cf4\u4e09\u5e74\u524d\u7684\u6578\u64da\u53ef\u80fd\u5c0e\u81f4\u904e\u6642\u7684\u7d50\u8ad6\u3002<\/li>\n
              • \u78ba\u8a8d\u504f\u8aa4\uff1a<\/strong>\u50c5\u5c0b\u627e\u652f\u6301\u60a8\u60f3\u6cd5\u7684\u6578\u64da\u3002\u4e3b\u52d5\u5c0b\u627e\u8207\u60a8\u5047\u8a2d\u76f8\u77db\u76fe\u7684\u4fe1\u606f\u3002\u82e5\u653f\u6cbb\u56e0\u7d20\u986f\u793a\u9ad8\u98a8\u96aa\uff0c\u8acb\u627f\u8a8d\u5b83\u3002<\/li>\n
              • \u975c\u614b\u5206\u6790\uff1a<\/strong>\u5c07\u5206\u6790\u8996\u70ba\u67d0\u4e00\u6642\u523b\u7684\u5feb\u7167\u3002\u5e02\u5834\u6703\u8b8a\u52d5\u3002\u8acb\u6bcf\u5b63\u6216\u5728\u91cd\u5927\u4e8b\u4ef6\u767c\u751f\u6642\u91cd\u65b0\u5be9\u8996\u60a8\u7684PEST\u5206\u6790\u3002<\/li>\n<\/ul>\n

                \u5e38\u898b\u554f\u984c \u2753<\/h2>\n

                \u6211\u61c9\u8a72\u591a\u4e45\u66f4\u65b0\u4e00\u6b21PEST\u5206\u6790\uff1f<\/h3>\n

                \u4e26\u7121\u56fa\u5b9a\u6642\u9593\u8868\uff0c\u4f46\u5c0d\u6d3b\u8e8d\u7684\u521d\u5275\u4f01\u696d\u800c\u8a00\uff0c\u6bcf\u5b63\u5be9\u67e5\u662f\u6a19\u6e96\u505a\u6cd5\u3002\u91cd\u5927\u4e8b\u4ef6\u5982\u9078\u8209\u3001\u65b0\u6cd5\u898f\u6216\u7d93\u6fdf\u5371\u6a5f\uff0c\u5247\u9700\u7acb\u5373\u91cd\u65b0\u8a55\u4f30\u3002<\/p>\n

                PEST\u5206\u6790\u80fd\u5426\u4fdd\u8b49\u6210\u529f\uff1f<\/h3>\n

                \u4e0d\u80fd\u3002\u5b83\u900f\u904e\u51f8\u986f\u98a8\u96aa\u8207\u6a5f\u6703\u4f86\u964d\u4f4e\u4e0d\u78ba\u5b9a\u6027\uff0c\u4f46\u7121\u6cd5\u9810\u6e2c\u672a\u4f86\u3002\u5b83\u63d0\u4f9b\u4e86\u4e00\u7a2e\u7d50\u69cb\u5316\u7684\u6c7a\u7b56\u65b9\u5f0f\uff0c\u800c\u975e\u7d50\u679c\u7684\u4fdd\u8b49\u3002<\/p>\n

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